A Start Up Loan is a government-backed personal loan for business purposes. It can be a powerful tool, when used at the right time.
Start Up Loans are not right for everyone, and timing matters.
Our role is to help you understand:
We are a credit broker, not a lender.
Formal assessment and lending decisions sit with the official Start Up Loans programme and accredited Business Support Partners.
Starting a business can feel like there’s pressure to move quickly, especially when funding feels like the next step.
Goodman Corporate will support you to prepare properly, understand your options, and move forward with confidence whether that means applying for a Start Up Loan now, later, or not at all.
Many Start Up Loan applications slow down or stall, not because the idea is wrong, but because preparation wasn’t finished yet.
Readiness is about:
We help you understand whether you’re ready and what support might help first.

What you’re doing, who it’s for, and how it works.
A clear explanation of what you’re offering, who it’s for, how customers will find you and how the business will operate day to day.

Shows how money is expected to move in and out of the business, including, income, costs, loan funding, repayments and owner drawings.
Tip: This must align with your business plan not contradict it.

Assessors are not looking for big numbers or ambitious forecasts.
They are looking for clear, explainable assumptions that link your plan, your forecast, and your evidence together.

Your personal income and household costs. Start Up Loans assess personal affordability, not just the business.
A breakdown of personal income, household costs and existing commitments.
This helps assess whether repayments would be manageable.

What the loan would be used for. A clear list of what you intend to spend the loan on and quotes or cost breakdowns for larger items (e.g. equipment, vehicles, setup costs).
Estimates are not always sufficient - evidence matters.

Usually the most recent 3 months showing income, outgoings and existing financial commitments.
Important: Statements should broadly reflect what’s shown in your personal budget.
This document will help prepare your Business plan, Personal survival budget, Sales assumptions and Cash flow forecast.
Goodman SUL Templates (xlsx)
DownloadIn the Start Up Loans process, rushing often causes delays, not faster outcomes.
Applications usually slow down when:
This isn’t about getting things “wrong”.
It’s about preparation not being finished yet.
Assessors review what’s written and evidenced.
They can’t:
Once an application is submitted, opportunities to clarify are limited.
We are funded through partnerships within the wider business support ecosystem, not by charging individuals starting their businesses.
This allows us to focus on what’s right for you, not on pushing you to apply.
Paul Goodman
© Copyright - Goodman Corporate Consultancy Ltd
Goodman Corporate Finance is a trading style of Goodman Corporate Consultancy Ltd. Company no 5364029.
Goodman Corporate Finance Limited is an FCA authorised Credit Broker and not a lender.
We typically receive a payment (s) or other benefits from the finance provider if you decide to enter into an agreement with them depending on the chosen provider and their commission or incentive models. This will be disclosed with full transparency upon engagement.
Goodman Corporate Consultancy Ltd is Authorised and Regulated by the Financial Conduct Authority under number 733340.
Goodman Corporate Finance is registered with the ICO no. Z1828753.